KinniesJoin the waitlist
Coming soon · Naturally fermented

Slow dough.
Fast breakfast.

Kinnies are frozen waffles made with fully fermented sourdough, organic ingredients and a touch of organic honey. We did the waiting. You just toast.

Be first to taste Kinnies. No spam, just waffle news.

A box of Kinnies Traditional naturally fermented sourdough waffles, with pieces of waffle and dripping honey

Our story

A little cultured.
A lot of kin.

The name Kinnies is a nod to kinship, the idea that good food is something we grow, share and pass on.

Sourdough starts with a mother culture that grows, multiplies and gives life to every new batch. It's cared for by families who nourish one another, and loved by a whole community of people who know sourdough is a way of making food, not a passing trend.

Kinnies turns that slow, caring process into something easy for every day: the waffle you'd make yourself if you had the time to keep a starter, ferment every batch and stand at the waffle iron. No compromise on ingredients, flavor or convenience.

The culture

A living starter that grows and multiplies.

The family

The people we feed and care for.

The community

Sourdough people are our people.

Why fully fermented

The slow part is already done.

Real sourdough takes time, so we give it all the time it needs. Kinnies are made the long way, and every bite has true sourdough character.

  1. Step 01

    01

    Culture

    It starts with a living sourdough starter that we feed and tend every day.

  2. Step 02

    02

    Ferment

    All of the flour in every batch is naturally fermented. Not a discard waffle with unfermented flour added on top.

  3. Step 03

    03

    Rise

    No commercial yeast, just time. Slow fermentation builds deep flavor and a crisp, tender bite.

  4. Step 04

    04

    Waffle

    Baked golden, then frozen. From your freezer to your toaster in minutes.

Made with time. Ready in minutes.

The lineup

Three ways to start the day.

Naturally fermented sourdough waffles, ready when you are.

Kinnies Traditional sourdough waffles
Traditional

Golden, crisp and gently tangy. The everyday classic, and the one that started it all.

Kinnies Chocolate Chip sourdough waffles
Chocolate Chip

Our classic sourdough waffle, generously studded with chocolate chips.

Kinnies Liège Style sourdough waffles
Liège Style

Inspired by the Belgian original, with a caramelized, crunchy pearl-sugar finish.

Flavors and packaging shown are in development and may change before launch.

Work with us

Let's grow together.

We're getting ready for launch and talking with the people who'll help bring Kinnies to more freezers.

  • Retailers & distributors

    Bring a better frozen waffle to your shelves.

  • Co-packers & suppliers

    Organic ingredients, real fermentation, done at scale.

  • Investors & press

    Ask us about the story, the market and what's next.

Prefer email? hello@kinnies.co

We usually reply within two business days.

We waited.
You don't have to.

Join the waitlist to be first in line when Kinnies hit freezers, plus early tastings and launch news.

Be first to taste Kinnies. No spam, just waffle news.